Developing a marketing plan that includes print and online advertising can bring a larger return of investment (ROI) than just using one tactic by itself. In a poll, 76% of small businesses use a combination of both print and digital communication as their ideal marketing strategy. This is especially important for small businesses who are …
Owning a cellphone or iPad is becoming more and more commonplace in the U.S., especially with federal campaigns, like the Obama phone campaign, giving free cellphones to those who otherwise would not be able to afford one. With cellphones and iPads comes a slew of equipment, from user manuals to cables and accessories. Cables are …
You work hard for your money. If you’re smart, you set a little money aside for retirement. One day, you hope to have enough of the nest egg saved that you won’t have to work so hard. Investing in your future is a very responsible decision. However, if you don’t know what you’re doing, you …
In the United States, connectivity is always a major talking point. For many of us, our emails, phones, and other communications are our lives. Without the ability to communicate effectively with other businesses, individuals, and the like, we’re leaving a lot on the table in the way of efficiency. How widely used are the main …
Here?s the major facts you?re going to want to know about printed circuit boards, or PCB. You may have never heard of them, but they?re worth a lot. In 2012, the global demand for PCBs had already reached $60 billion — and that is a number that will keep on climbing unless massively new technology …
Are you looking to get your small business off the ground? Starting can be the most difficult part of any long-term project, even more so than finishing, and requires you utilize the absolute best resources at your disposal to make a positive impression in an already crowded market. When it comes to content creation using …
Securing your computer network may not seem like the most pressing issue facing your business but if you do not do it properly, it could derail all of your hard work. Having regular IT network assessments done by qualified security companies is one way to make sure your security systems are up to date but …
Do you want to boost your business’s rankings? Have you heard the SEO is the way to go but are not quite sure what that means? You should seek out an online marketing company or expert SEO services that can help guide your business and your website through a series of changes that will have …
If you?re an independent pharmacy owner, you know how costly it is to upgrade your point of sale (POS) system. This may make it hard to justify modernizing a system that appears to be working well, but in fact the numbers may surprise you: mobile POS terminals grew 111 percent from 2011 to 2012; an …
Websites have evolved, and keep evolving, to make more sales. In an era of big data, companies have more information than ever before to help them optimize a website to sell. That includes “heat maps” of where users’ cursors go, and detailed metrics, like time spent on each page, and areas highlighted. This has led …