If you’re new to advertising for your business online, you may have come across the term “pay per click,” or PPC. Pay per click search engine advertising uses ads that are targeted to specific keyword searches. For instance, someone who wants pizza in Chicago will search in Google for what they want. A pizza parlor …
Photos are a major part of our lives, today more than ever. From Facebook to Instagram, it seems that almost everyone is involved in one way or another with a photo-sharing site or app. In fact, Facebook recently revealed that a total of 250 billion photographs have been uploaded to the website, with an additional …
Buying used network equipment — is it really such a good idea? Many manufacturers will try to convince you that no, it’s most definitely not a good idea to purchase refurbished IT hardware or refurbished network equipment for sale. But when you look past their warnings, there are actually plenty of reasons why buying network …
The pharmaceuticals industry is evolving at such a rate that a utopian future free from disease no longer sounds like pure science fiction. In a market dominated by large retail chains and drug stores, the future looks grim for small pharmacies trying to compete. Many customers continue to visit the local pharmacist because it keeps …
In the healthcare field, the focus is meant to be on the patient. However, the focus can be drawn away from the patient by billing snafus, denied claims and cybersecurity breaches. With the technological advancements made over the past decade or so, many mental healthcare facilities are choosing to file their claims and do their …
Although personalized online advertising may be startling to older consumers, almost two-thirds of younger shoppers say that they use social media to become more familiar with name brands. What can be disconcerting to older shoppers is when they visit a website to shop and then log into their social media accounts, only to find that …
Creating a website for your business is a great way to represent it online. There are certain things that you want your website to accomplish for your business including traffic generation, increased sales and emphasis on your company’s beliefs and policies. Making your website visible is just as important as the design of your website. …
What do your eyes do when they see a block of text? Do they quickly scan down the page to determine the length of the article? Are you encourages by short paragraphs, but turned off by long blocks of text? Do you look through the copy to find any words in bold to see if …
Mouth watering pictures of food can peak the interest of those reading your blog or website, and it can all be done with by someone with little to no experience in photography. All it takes is some practice and a digital camera to get some amazing food photography pictures. There are a variety of small …
You follow the latest business trends, because you want your business to succeed, so you know that search engine optimization (SEO) is rated as the most effective tactic for lead generation, with more than a third of all marketers saying it is, ?Very effective.? In fact, according to Pew Internet, almost 60% of people have …