Digital marketing is becoming one of the most important aspects of running a business. Smart phones have allowed consumers to search for local and national businesses within seconds. In fact, more than half of mobile searches are made in hopes of finding important information about a local business, such as business hours and an address. …
Although personalized online advertising may be startling to older consumers, almost two-thirds of younger shoppers say that they use social media to become more familiar with name brands. What can be disconcerting to older shoppers is when they visit a website to shop and then log into their social media accounts, only to find that …