Marketing and advertising are pretty important for any company or brand name, big or small, established or new. It’s no surprise that a lot of time and money is spent every year to research and develop new marketing methods, and these method can be used both in digital form and traditional channels like signs and printed paper brochures or posters. The topic of signs and posters is separate, though; many companies and brands today are making good use of digital marketing, PPC services, SEO services, web design, and even social media experts. These jobs didn’t even exist 40 years ago, but now they’re here, and they’re big. It didn’t take marketers long to realize that computers and the Internet are a far-reaching and tireless vehicle for spreading a brand name, so many specialized firms can be hired to help a company out. Someone new to all this may wonder what SEO, PPC, and Twitter have to do with any of this. The good news is that with SEO demystified and explained, any business owner may find out how to harness this power for themselves. With SEO demystified and explained, what are the possibilities?
SEO Demystified and Explained
Search engines date back at least to the 1990s, if not earlier, and they are vital for any Web user to find what they want. Even someone new to the Internet can see that it’s a truly vast place with an incredible amount of content, and manually sifting through all that is nearly impossible. Instead, search engines can act as guides. Popular search engine brands allow a user to enter any phrase or name, and find a list of websites or documents with relevant content. Technically, millions of results may appear, but most Web users only view the first few pages of contents, or even just the top five or 10 results.
With SEO demystified and explained on a basic level, it is clear why search engines are central to a brand’s marketing. A customer may search for something like “strong cleaner fluids for a bath tub” or “good auto shops near me” or “cool sci-fi novels”, and expect results. A company may hire SEO and PPC firms to help ensure that their results appear early and prominently in any relevant search engine.
A website may be deemed relevant and useful by a search engine if that website’s content is just right. Websites will have articles, headlines, video titles, and photo captions, and that means words. Any industry will have relevant and interesting keywords and phrases, and having more of them in a website is always better (as long as the content reads organically). A keyword-dense website may easily appear in a search engine, and it helps even more if that website was recently updated. Old, abandoned websites may sink to the bottom of search engine results, but fresh ones may appear early on. Any brand will want to keep its websites fresh with new content for this very reason. Creating such keyword-dense material is the job of SEO firms, and such labor often comes from independent contractors.
Outsourced SEO labor gets customers and guests onto a website, but good website design is what keeps them there. Guests will expect a website that is thematically appropriate, dense in relevant material, and easy to navigate. Such websites are easily made when a company hires digital marketing companies to make them, and such firms may have SEO writers, programmers, graphic artists, and more who can create a quality website. Such a website should be not only appealing to look at, but also be easy to navigate and quick to load. Studies show that Web users are impatient, and they will leave a website if its videos, articles, or photos fail to load after a few seconds.
A related concept is social media. Platforms such as Facebook, Twitter, Instagram, and YouTube aren’t just for fun; they’re a great way for companies to update new information easily for consumers to see, and even create polls or answer questions promptly. Some professionals today have social media skills to help a client company do all this, and they will create and manage that company’s Facebook or Twitter accounts every day.