Digital marketing is becoming one of the most important aspects of running a business. Smart phones have allowed consumers to search for local and national businesses within seconds. In fact, more than half of mobile searches are made in hopes of finding important information about a local business, such as business hours and an address. …

In this advanced digital age of online marketing and information sharing, the print medium seems to be become obsolete. Newspapers, magazines, books and mailings take a backseat to online marketing. But has the world of marketing really changed so much? Maybe not as much as we think. Statistics are showing that printing companies may not …

It was once the case that things like xray technology and CT scanning services belonged in hospitals. In those days, people couldn’t even wrap their heads around the idea that those technologies could be used for anything else. However, times have changed and we’ve moved on with them. The fact is that industrial xray inspection …

America’s security has been affected on many levels by changes in manufacturing. Between 70 and 80% of voters believe that our nation is less safe because of spending restrictions on our military, which has limited manufacture of new weapons and spending on military resources. Meanwhile, the cheapness of overseas manufacturing has sent many jobs elsewhere, …

If you’re new to advertising for your business online, you may have come across the term “pay per click,” or PPC. Pay per click search engine advertising uses ads that are targeted to specific keyword searches. For instance, someone who wants pizza in Chicago will search in Google for what they want. A pizza parlor …

Photos are a major part of our lives, today more than ever. From Facebook to Instagram, it seems that almost everyone is involved in one way or another with a photo-sharing site or app. In fact, Facebook recently revealed that a total of 250 billion photographs have been uploaded to the website, with an additional …

Buying used network equipment — is it really such a good idea? Many manufacturers will try to convince you that no, it’s most definitely not a good idea to purchase refurbished IT hardware or refurbished network equipment for sale. But when you look past their warnings, there are actually plenty of reasons why buying network …

The pharmaceuticals industry is evolving at such a rate that a utopian future free from disease no longer sounds like pure science fiction. In a market dominated by large retail chains and drug stores, the future looks grim for small pharmacies trying to compete. Many customers continue to visit the local pharmacist because it keeps …

In the healthcare field, the focus is meant to be on the patient. However, the focus can be drawn away from the patient by billing snafus, denied claims and cybersecurity breaches. With the technological advancements made over the past decade or so, many mental healthcare facilities are choosing to file their claims and do their …

Although personalized online advertising may be startling to older consumers, almost two-thirds of younger shoppers say that they use social media to become more familiar with name brands. What can be disconcerting to older shoppers is when they visit a website to shop and then log into their social media accounts, only to find that …