For over 90% of individuals who own computers, the online experience starts with a search engine. These search engines help people find virtually everything they need on the internet, from shoes to concert tickets. But if you run a business with an online presence, Google can help you in more ways than you know.
You may be wondering how you can use Google to expand your business’s reach. Search Engine Optimization (SEO) is defined as the process of maximizing the number of visitors to a website by ensuring that it appears early on in the list of results returned by a search engine, which is exactly what you need. Every good online business starts with great SEO ideas. SEO is the lifeblood of online traffic these days. All of those ads on Facebook that seem to lock onto your last search? That’s a product of an SEO program.
There are over 25 million pieces of online content shared every day, and one out of every five of those posts contains a link to outside content. This is the kind of sharing that will help you and your business. By providing content that people want to share upon seeing it, you are growing organic interest in your website and what it has to offer. Remember those Facebook ads? People rarely click on them because they aren’t organic. The content seems to want you to buy something without earning your trust first. Buying ad space on the internet isn’t necessarily a bad thing, but it’s not the best way to expand your online presence.
Good SEO ideas come with good content, but great SEO strategy comes from putting thought and time into the content you’re posting. Putting time and effort into your business, especially your web presence, and hiring SEO resellers to help you with this process, are the keys to success. Over 90% of online marketers say that content creation is very effective when it comes to SEO, so don’t leave it to chance! Spend time creating content that you and your audience want to see, and the results will astound you.
SEO is nothing to be scared of! If anything a great SEO idea will save you time and money, as well as help you expand your business. So what are you waiting for? Your website is up, your content is great, get yourself to the top of that Google search!