Do you want to give your fire sprinkler business a competitive edge? Well, you’re not alone in this quest. Most fire sprinkler contractors are investing in marketing to grow their business.
So, how will you pull this one-off? Well, by initiating and executing a clear marketing strategy for your business. One that informs, reminds and persuades your clients to purchase your automatic fire sprinkler design.
In this article, you’ll find fundamental marketing tactics ideal for fire sprinkler companies.
1. Make Search Engines Your Best Marketing Friend
Where do you think businesses turn to when they need a fire protection sprinkler system installation? Well, statistics show that 81 percent of these firms begin their search online. Ranking your firm on the first page of a search engine will help you attract new businesses.
By now, you know the importance of getting your fire sprinkler design online. Your website should contain a list of products and services that your firm offers. Also, make sure you’re posting high quality and relevant content.
Alternatively, customers in need of fire sprinkler contractors will turn to social media. At the very minimum, ensure you have an active Facebook, Instagram, and LinkedIn account. These profiles will develop a powerful brand on the internet, where your customers visit regularly.
2. Create Quality Content
Having a website isn’t enough. You need to ensure that your sites have quality and engaging content. But why?
Well, clients in need of fire suppression software have made up their mind on what they want. Remember, before getting to your site; they’ve interacted with a dozen of other companies online.
At times, the interactions aren’t always online. For instance, word of mouth is still shaping many purchase decisions in the industry. As such, create engaging and quality content that positions you as an expert in fire sprinkler system installation in the market.
The primary question is, how do you create such content, and where do you post it? Well, consider starting a blog page. Yes, many fire sprinkler contractors feel that they don’t have the time or knowledge to write. Don’t make this mistake.
Studies show that 70% of all the buyers read a minimum of four articles before making a decision. Even worse, different fire sprinkler contractors in your area have a blog where they share their ideas and opinions on fire protection. For a buyer, the choice is between your content and that of your competitors.
When creating the blog posts, you’ve got to be careful. For instance, how do you promote your business without appearing like you’re selling the services? Many customers love it when you solve their problems than when you’re directly selling your products.
Here are some few tips to get your blog content started.
- Focus on how your products help the target audience. For instance, you can inform the readers that using fire sprinklers saves 90 percent of water used to put off a fire.
- Note down every question you get from your customers. You can frame the issue as the title of the blog and your response as the content. Keep the answers short and sweet.
- Note down the challenges you face when on a job site. Such include a shortage of materials, fire sprinkler design considerations, or problems with your fitters. Use these challenges as your title, and the solutions will form the content of your blog.
In all these options, don’t forget to link your contact information. In most cases, the target customer will contact you. Here’s why?
For every question that your customers ask, another prospective client has the same fears. Many of your potential customers are also facing similar challenges as the ones you have on your job site. Since the customers will identify with your blog posts, they’ll want to engage you in their projects.
A substantial web presence is vital for your marketing success. Quality and engaging content will drive traffic to your site. Use these tips to give your firm a competitive edge over other fire sprinkler contractors in the market.