The Role of SEO Services In Marketing

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Over the course of the past twenty years, technology has absolutely changed how people live their daily lives. This has come forth in many ways but one of them has absolutely shaken up the world of business. Now, technology has changed how businesses market themselves and how they present themselves to customers as well.

According to a report from SalesForce Marketing Cloud, 83% of customers love it when a business responds to them on social media. This is because they feel like they are having a personal encounter with the business and they are valued as a customer as a result. Here are all of the facts that come along with SEO Services, website design, digital marketing, and search engine optimization.

SEO simply stands for search engine optimization. This form of marketing deals directly with search engine results. Understand that Google receives over 100 billion searches each month. These results are the work that SEO Services provide to companies.

Approximately 53% of marketers cite blog content creation as their number one inbound marketing priority. Blogging is one of the ways that SEO Services can help a business. This is done by SEO Services to help increase the search engine traffic for businesses and products.

According to Animoto?s The State of Social Video 2017 report, 64% of consumers said they made a purchase after watching a marketing video on Facebook in the last month. Much like the work of SEO Services, the work of social media marketers has altered how advertisers work and do business.

According to the 201 and 2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their entire marketing budget on digital. According to the Social Media Marketing Industry Report, nearly two-thirds of marketers cited Facebook as the most important social platform.

Nearly 72% of adult internet users use Facebook, according to the Pew Research Center. So this is why SEO services and social media advertising have risen in terms of importance. More and more people are using social media than ever before and thus, businesses deem it incredibly wise to invest in advertising on social media platforms.

Approximately 70% of the links search users click on are organic SEO services inbound leads have a 14.6% close rate, while outbound leads, which include direct mail advertising, have a 1.7% close rate. Almost 75% of SEO occurs off-page and 25% occurs on-page. Companies that publish 16 or more blog posts per month receive nearly 3.5 times more traffic than companies that publish zero to four monthly posts.

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. According to Statista, mobile internet penetration will grow to 61.2 percent worldwide in 2018.

In Conclusion

Every single year, the work that is provided by SEO services continues to grow in terms of their importance. This is because technology continues to play a big role in how people live their lives and how they interact with businesses. As long as this trend continues, then the work of SEO services will only rise in terms of importance.