The digital world has opened up so many opportunities for business to meet and connect with new clients they might not have been able to reach before. It has also opened up a slew of new choices of businesses for potential customers to choose from. One of the best ways to stand out from the rest of your competitors is to maximize your website design and SEO (search engine optimization) strategy.
It can be taxing to keep up with all of the digital trends when you are a small business. Oftentimes updating a website can be one of the first things to fall to the wayside when things get busy or overwhelming. If this is the case, it is time to reconsider your website’s priority. Research shows that about 48 percent of people think a website’s design and upkeep is one of the most important factors in deciding the credibility of a business.
You have to make your business’ digital presence a priority if you want to succeed. Below are two simple tips that will help you stay on top of your game.
Have Consistent Content
Your website is not finished once you have created a homepage and service listing. Try to think about your website as a houseplant. When you take it home for the first time, it is healthy and thriving, but in order to keep it that way, you have to water and maintain it consistently or it will die. Your website won’t vanish into thin air if you are not posting regularly, but you certainly won’t help you draw attention away from your competitor that has a strong SEO strategy.
One very simple way you can create a simple content plan that remains effortless for you and your coworkers is to enlist the help of an SEO agency or digital marketing agency that will create 3-5 blog posts for you on a consistent basis.
Keep Up Your Reputation
It doesn’t matter what kind of business you are, having a strong social media presence is a must. You don’t have to have incredible pictures (although it is an advantage if you can invest in it) it is important how you engage with your customers. The simplest social media strategy that anyone can follow is to have a fast response time. If a potential client asks a question about your services on Facebook, try to make sure you respond in less than an hour. It might not seem like a big deal to you, but it is part of the digital era’s customer service policy.
Pro tip: make sure to respond to negative reviews too. Never lash out at a customer, but instead apologize for whatever grievance they have, and offer to talk more over private message or email to sort the problem out. It could turn an angry customer into one that will return to your business again with a better experience.
There’s always going to be something new to learn in the digital age. While it may seem overwhelming when you first dive in, the more you learn the easier it will be to find a rhythm that will make it easy for you figure out the next algorithm
