In 2010, the U.S. federal government announced the adoption of a “cloud-first policy,” meaning agencies would prioritize cloud-based applications and software over the alternatives. Even President Obama touted the benefits of the cloud, saying it would help connect people with a shared infrastructure and technology system. Of course, in the five years since, cloud computing …
Contrary to popular belief, size actually does matter and it matters quite a bit, especially when it comes to search engine optimization, particularly enterprise SEO. Also commonly referred to simply as SEO, search engine optimization has grown to become an extremely popular niche within digital and internet marketing. SEO can be described as the process …
Whether you’re a professional photographer, or just post your selfies on social media, just about everyone has used a digital camera at least once. Digital cameras are the most popular type of camera on account of their ease of use, and most modern smart phones now come equipped with them. But how exactly do digital …
Natural calamities such as storms, flooding, tornadoes, and hurricanes can damage electric grids, resulting in plunging your home into darkness for hours, days, or even so many weeks. Therefore, many homeowners are prepared with a small external power generator to provide them with backup power when there is a power outage. However, these small gas-fueled …
The internet has quickly become the largest and most successful marketplace the world has ever seen. With exposure open to consumers 24 hours a day and seven days a week, reaching an audience can be a constant job but fortunately with the right products, they may just come to you. More traffic requires relevant information …
When you’re looking for a place to start making a name for your business online and get more traffic to your website, there is really only one solution that makes sense. Search engine optimization, or SEO, is your company’s answer to boost up in search rankings and getting more exposure for your website. Unfortunately, understanding …
Branding is more than just a logo or a catchy tagline; it’s the identity of your business. A strong brand shapes how customers perceive your company, differentiates you from competitors, and builds trust. In today’s competitive market, branding is essential for businesses of all sizes. A well-defined brand tells a story. It communicates your mission, …
In ye olde phonebooke days of yore, every business played by the same rules: alphabetical order. If you weren’t satisfied with losing out to AAA Plumbing every year, you could pay for a variety of advertisements designed to get the customer’s attention. In 2015, there’s Google. And unlike the phone book, there’s no way to …
If you’re a business owner with any web presence whatsoever, you’ve probably come across messages like this in your inbox: “DoubleHorn is a leading cloud based Managed Services Provider, founded in January 2005 and based in Austin, TX. We specialize in delivering Cloud Services, Managed Communications and Consulting to the Enterprise, Government and SME (Small …
If you have a small, local business, you need to focus on local SEO in your online marketing. If you’re unsure where to begin, you can Google local optimization tips in order to set a foundation for your SEO. While this won’t give you in-depth information, it will help you get started and potentially improve …