From flashy billboards to online promotions, most companies today rely on at least some form of advertising and marketing to help promote their business and attract new customers. Not all advertising tools are ideal or realistic for every business, and marketing and ad agencies can help their clients implement methods that work best for their specific needs. This makes choosing an advertising agency that understands their clients’ goals an important aspect of the marketing process. While some may think that small ad agencies are not as well equipped to handle the needs of all of their clients as big agencies are, the fact of the matter is that some do the job even better than a big agency could. There are a number of ways in which small ad agencies can provide their clients with better promotions marketing, including:
- Better Teamwork – With fewer employees than a large ad agency, the team of people at small ad agencies are better able to form strong working relationships within the agency. The better employees can get to know one another, the better they can ultimately help their clients. The smaller workforce also means that the team working on a campaign for a client is a more closely knit group of people and can exchange client information with each other more easily than a team that is spread out among different departments at a large agency would be able to. For better teamwork, a small agency is the way to go.
- More Individual Attention – In a large advertising agency, it is easy for a client to get lost in the crowd. Smaller agencies are able to give each account more individual attention to ensure that each client gets the attention they deserve. By providing clients with individualized marketing and advertising tips specific to their campaign, small ad agencies make the entire process a more personal experience. With larger ad agencies, this personal touch can be lost.
- Relatable – Being a small business themselves, small ad agencies know the struggles that other small businesses commonly face. From a tighter budget to competing against the big guys, it can be hard to get noticed as a small company. Small ad agencies face these same struggles, but they also know how to overcome them. It is important for an ad agency to be able to relate to its clients in order to form a strong relationship and provide the best services possible.
Small ad agencies, whether they are digital advertising agencies or more traditional agencies, offer strong teamwork, a more personal experience and can relate to their smaller clients. These traits make them an ideal ad agency for any company to work with. More research here.