Search Engine Optimization takes time, and small businesses hoping for silver bullet local SEO strategies are in for a major disappointment. That’s because SEO campaigns take time to yield results. In 2015, most SEO services for small business are focusing on several strategies:
- Mobile-friendly updates
- Content Marketing
- Social media marketing
And because most small businesses don’t have the time or resources to do everything themselves, outsourcing SEO for small businesses is one of the hottest trends in search marketing this year. Not many small businesses have the in-house staff they need to conduct a content marketing campaign, or the social media reach to promote that content. But without strong content, and without the network to promote that content (and earn those precious links), small businesses are at a major disadvantage in search marketing.
If you run a small business that isn’t ranking well on Google, then winning local SEO strategies are essential to your future success. And unless your plumbing company happens to employ a team of writers, programmers, and social media experts, then outsourcing SEO for small businesses is the clear option.
Trying to do SEO on your own wastes time and resources you could be spending focusing on your core business. And while that might have been enough to get ahead in the days of the phone
book, the digital age requires a digital strategy. Outsourcing SEO for small businesses gives you the chance to compete in local search results against larger companies. Small businesses that try and manage SEO services on their own might see short-term gains, but most realize they’re fighting a losing battle. It’s not enough to focus on SEO for a few months, you need to focus on SEO for good.
And outsourcing SEO for small businesses allows you to take advantage of the resources of a much larger company. That means you’ll have a major advantage over your competition that tries to do their SEO in-house.