Building a website is easier said than done. There are a number of things to consider when creating a professional website. For one thing, this site is an expression of your business, no matter how big or small. For another, it’s often the first impression people have of your business and products. People make quick decisions when shopping online, and often people decide whether or not to choose your business or product when shopping online. Professional website development can be intimidating — indeed, it can make or break your business. But in this day and age, it’s also entirely necessary. You can’t run a successful business without some kind of online presence. That presence must involve things like inbound marketing, professional web development, search engine optimization tools, and much more. With 27 million pieces of online content being shared each day, you need to think about what kind of content you want to see on your website. Brand consulting is remarkably important when it comes to making your presence known online. You can’t expect this kind of job to be done by amateurs. Let’s look into what it takes to build a great website, and why you should consider looking for professional assistance.
Inbound Marketing Versus Outbound Marketing: What Does It Really Mean?
When looking into building a website, you’ll probably hear about inbound marketing versus outbound marketing. Unless you’ve had previous experience with things like inbound marketing, you may not know where to begin. Inbound marketing is a very popular strategy within online marketing firms in this day and age. Outbound marketing refers to more traditional ads that you probably think of when you imagine advertising. This strategy is, as the name suggests, focused on pulling people towards your business or products — it’s outbound. Inbound marketing is centered on creating organic interest through things like articles. SEO content is targeted advertising — but it doesn’t necessarily resemble traditional marketing on an aesthetic level. The experience is much more pleasant, and feels less forced. It is also, typically, more successful than outbound marketing. It’s estimated that 70 to 80% of users ignore paid ads, while 70% of the links search users click on are organic. It makes sense, after all — 93% of online experiences begin with a search engine. If people find your site through a search engine, they feel less pressured than they would if you pushed paid ads upon them.
Why Choose SEO Content?
If you’re not familiar with inbound marketing, you’re probably not familiar with SEO content. SEO content can be a difficult concept to wrap your mind around. It’s advertising that doesn’t look like advertising — what does that mean? SEO content can come in the forms of articles, lists, or even video content. The common ground found in the different types of SEO content is that they subtly and organically convey keywords and key concepts. It also tends to be easier on the business person. SEO content has more flexibility involved. It’s more likely to be what you want it to be, rather than some generic ad. While outbound leads like direct mail have a 1.7% “close” or success rate, SEO leads have the much more impressive 14.6% close rate. People tend to gravitate towards these leads because they don’t feel pushed into clicking. The fact is that you don’t want your business to seem nagging or desperate. SEO advertises without pushing.
Mobile Websites: For Optimal Outreach
Reaching the optimal audience is not just about the content on your website, but how that website works. If a website is only accessible through laptops and traditional computers, that severely limits your audience. By making your website mobile, you reach people on their tablets and phones as well. Many people don’t have the time to shop on their laptops and computers. Your mobile website is reachable whenever they feel like shopping online — even when they’re on their phones.