If you have a small or medium-sized business, chance are you’ve been relying largely on digital marketing tactics in recent years. That’s smart, for the most part. But you shouldn’t count out traditional print marketing methods altogether, especially ones that allow you to market without paying expensive ad placement fees. Here are five ways you probably haven’t thought to use commercial printing services to give your business a boost in recent years:
- Large Format Printing
If you want a big impact, then large format printing services (also called wide format printing services) can give you a big advantage. If you don’t have the cash on hand for placement on a billboard, you can always have some simple vinyl banners made up to place outside your storefront. These are extremely affordable and durable, but can still bring in passers-by as long as they’re well designed.
- Wall and Floor Graphics
If you have a bland or generic interior space, you need to find a way to spice it up — the last thing you want to be is forgettable. Vinyl wall and floor graphics are an easy way to do that without having to mess around with too much paint, and can allow you to use patterns and logos that look sleek and professional even on a large scale.
- Promotional Gifts
No, we’re not talking about giving away a toaster for opening a bank account. Printing services can customize a wide range of items that are actually related to your business (bookmarks for a bookshop, water bottles for a gym, etc.) so that prospective or existing customers will relate your brand name to that type of business and hopefully become repeat customers.
- Car or Van Wraps
This is a great way to promote your business whether you have a storefront or not. You can have any of your company vehicles outfitted with customized vehicle wraps so that every minute on the road is also time spent advertising. Not all printing services will do this, so you may have to look around for a specialty printing company.
- Building/Barricade Wraps
While we’re on the subject of wraps, we can’t neglect building or barricade wraps, which can turn even a construction zone into an advertising opportunity. Again, not all printing services will be able to create and install these.
Have you used any of these printing services in the past, or do you have any other printing services to recommend? Discuss in the comments.